A New Era for Albanian Live Music
Alpha Show marked the electrifying debut of Noizy’s grand vision—an annual hip-hop festival born in the heart of Tirana. On 14 August, Mother Teresa Square transformed into an arena for unprecedented artistry: a 450 m² mobile stage, over four hours of pulsating performances, and a lineup of Albania’s finest alongside European rap icons. With more than 15,000 fans in attendance, the show delivered on its promise of ambition, scale, and spectacle. Alpha Show reshaped expectations, signaling a bold new era for Albanian live entertainment.
brand identity & tone of voice
logo, advertising,
illustrations, social media
& OOH
client: noizy
2022
Alpha Show 2022 wasn't just an event—it was a cultural reset. It proved that Albanian artists can orchestrate global-scale shows at home, merging local pride with international flair. With its unmatched scale, electric lineup, and festival-grade execution, it set a new precedent for live music in Albania.
The show combined music with audiovisual spectacle, security, and inclusivity on a scale previously unknown in the country.
Alpha Show's branding channels raw ambition and unapologetic energy.
At its core, the visual identity—dominated by textured type, bold contrast, and kinetic layouts—reflects the festival’s mission: to claim cultural leadership and bring global-scale hip-hop atmosphere to Albania. It’s gritty, it’s fierce, and it doesn’t hold back. Every asset—from flyers to social feeds—vibrates with the power and unity the Alpha Show stands for.
lineup
Noizy curated a power-packed lineup that blended homegrown stars with European heavyweights.
Albanian artists: Dhurata Dora, Loredana, Ylli Limani, Kida, Ledri Vula, Xhensila Myrtezaj, Elgit Doda, Ardian Bujupi, MC Kresha, Lyrical Son, Finem, Solo, and Stresi.
International names: Raf Camora, Konan, Ghali, Sfera Ebbasta, Bonez MC, Dutchavelli, Gué, Lacrim, Krept & Konan.
how was made
Event materials dive into a raw aesthetic—think distressed overlays, layered typography, rough-edge textures. This gritty look injects street attitude and authenticity, paying homage to hip-hop roots and underground culture, while giving the brand an edgy, urban heartbeat.
Posters, social media assets, and stage visuals employ dramatic contrasts—often pairing neon or bright highlights against deep blacks or grays. This not only grabs attention but also electrifies the visual atmosphere, hinting at the festival's bold energy and sense of spectacle.
Layout compositions do more than inform—they command. Angled text and bold image cropping create a sense of movement and urgency. The design feels kinetic, echoing the live energy of the festival, and drawing viewers into the action rather than passively telling them about it.
“the most beautiful night of my career.”
noizy
The branding anchors around a sharp, bold “Alpha” mark—usually rendered in heavyweight typography with gritty texture treatments. The logo conveys leadership, dominance, and confidence—mirroring Noizy’s “alpha” persona and setting the tone for the festival.
Subtle graphic elements reference local symbols and Albanian identity—without being overt, they enrich the branding with cultural weight and context. Combined with global rap and pop influences (through featured artists), this fusion crafts an inclusive yet rooted visual narrative.
The identity system scales seamlessly across digital and physical mediums—from giant banners and flyers to social media tiles and videos. It adapts while maintaining its recognizable style: gritty, bold, and unmistakably Alpha.
Purposeful Edge: The rough textures, punchy palette, and warrior-like logo echo the ambition that defines both Noizy and the festival.
Visual Dynamism: Layouts feel alive—tilts, cropping, and color create movement even on static posters.Consistent Across Platforms: Whether in a reel or printed billboard, the visual language remains cohesive and commanding.
Emotionally Resonant: The design evokes energy, rebellion, and community—all at once.
